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Ligaya Travel

Making a travel brand worth following

An always-on short-video program grew an engaged community and turned it into direct bookings.

Making a travel brand worth following
new followers
+320k
bookings from social
18%
engagement rate
9.4%
Client
Ligaya Travel
Industry
Travel · Tourism
Results
An always-on short-video program grew an engaged community and turned it into direct bookings.

The challenge

Ligaya’s tours were beautiful; their social feed was not.

What we did

We trained guides to film on tour, built a weekly editing pipeline and added booking links to every video.

How we measured it

All results compare the first six months of the engagement with the same period a year earlier, using the client’s own analytics and sales data.

More work

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