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Ondo Health

Halving cost per patient for a telehealth app

Search and app-store optimisation cut acquisition cost in half while doubling booked consultations.

Halving cost per patient for a telehealth app
cost per acquisition
−52%
booked consultations
2.1×
app store rating
4.8★
Client
Ondo Health
Industry
Healthcare · App
Results
Search and app-store optimisation cut acquisition cost in half while doubling booked consultations.

The challenge

Ondo’s paid search was bidding on everyone, including people looking for free advice.

What we did

We restructured campaigns around intent, rewrote store listings and added in-app review prompts after good consultations.

How we measured it

All results compare the first six months of the engagement with the same period a year earlier, using the client’s own analytics and sales data.

More work

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