We grow brands people remember.
Halfstep is a growth marketing studio in Makati. Strategy, search, paid media and content, measured against revenue.
Clients across food, retail, health, SaaS and travel
Selected work
A few of the brands we have grown, with the numbers to show for it.
What we do
Six disciplines, one team, planned and measured together.
Full-funnel growth
One team owning strategy, channels and reporting, tied to revenue rather than vanity metrics.
SEO and content
Technical SEO, topic clusters and editorial that ranks and still gets read.
Paid media
Search, social and programmatic, run by people with spreadsheets and taste.
Social and creators
Always-on social and creator partnerships that feel native, not bought.
Brand and website
Positioning, identity and fast websites built to convert.
Analytics and testing
Clean tracking, dashboards your CFO trusts and experiments that move the line.
How we work
Four steps, and you see every one of them.
Diagnose
Two-week audit of your data, channels and competitors. You get a plain-English report either way.
Weeks 1 and 2
Plan
A 90-day growth plan with targets, budget split and the experiments we run first.
Week 3
Ship
Campaigns, content and site changes go out in weekly sprints, reviewed together every Friday.
Months 1 to 3
Double down
Cut what does not work, scale what does, and re-plan every quarter against revenue.
Ongoing
Got a brief, a hunch or a deadline?
Send a few lines about the problem. A strategist replies within one business day.