About
A growth marketing studio started by in-house marketers, for brands that want results over reports.
Named for the extra effort that compounds
Halfstep started in 2018 as three in-house marketers tired of agencies that optimised for reports instead of results.
Today we are 22 people working with about 30 brands across Southeast Asia, from seed-stage startups to listed consumer companies. We keep the client list short on purpose, so every account gets senior attention.
Revenue over reach
We report on pipeline and profit first. Impressions come last, if at all.
Senior people on every account
The people in the pitch are the people doing the work.
Say the quiet part
If a channel is wasting your money, you hear it from us before you see it in a report.
Inside the work
Six recent projects, from recipe pages to sneaker drops. Tap a photo to see it larger.
The team
Strategists, analysts, writers and designers. Senior people on every account.
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Andrea Villareal
Founder & Strategy Director
Andrea Villareal on LinkedIn -
Paolo Medina
Head of Performance
Paolo Medina on LinkedIn -
Carmina Uy
SEO & Content Lead
Carmina Uy on LinkedIn -
Jonas Reyes
Creative Director
Jonas Reyes on LinkedIn -
Bea Castro
Social & Creator Lead
Bea Castro on LinkedIn -
Miguel Tan
Analytics Engineer
Miguel Tan on LinkedIn
How we work
Four steps, and you see every one of them.
Diagnose
Two-week audit of your data, channels and competitors. You get a plain-English report either way.
Weeks 1 and 2
Plan
A 90-day growth plan with targets, budget split and the experiments we run first.
Week 3
Ship
Campaigns, content and site changes go out in weekly sprints, reviewed together every Friday.
Months 1 to 3
Double down
Cut what does not work, scale what does, and re-plan every quarter against revenue.
Ongoing
Got a brief, a hunch or a deadline?
Send a few lines about the problem. A strategist replies within one business day.