How to build a brand that feels Filipino without reaching for the flag, the jeepney or the sun.
Celeste walks through three rebrands from first research trip to launch, including the parts that went wrong.
- Day
- Thursday 11 March
- Time
- 10:45 to 11:30 am
- Room
- Main Hall
- Format
- Talk
- Track
- Design
Speaker
-
Celeste Navarro
Brand director, Navarro Brand Studio