Lungsod

For the business

Before: Readers finish one story and leave.

Readers move from story to story through colour coded sections and Editor's picks.

A premium editorial magazine about life in Metro Manila: getting around, food, design, neighbourhoods and events. With colour coded sections and an Editor's picks list.

What it does

• Stories are ordinary posts; sections are categories with a line colour; writers are WordPress users with a profile photo.
• Custom Elementor widgets: Story Cover, Lead Story, Story Cards, Editor's Picks, House Ad and Writer Cards.
• Section rows scroll sideways on phones.

Design

• Off white paper, true black, one oxblood accent, square photos and thin print style rules.
• Each section has its own tag colour.
• Newsreader for headlines and reading text, Inter Tight for labels, bylines and buttons.